Change Clothes

Go Get Your Swagger Wagon

When I look at this video, I’m really unclear about who the intended audience is. I mean, it’s a straight jack of one culture, but it’s totally aimed at another culture. There’s a gap in here somewhere, and I think the marketing message is going to get lost. Will the vid go viral, sure, it already has. Will it increase Sienna sales? Doubt it.

All that aside, it’s like Betty White talking about what she used to call Jay-Z in the Marcy projects and then throwing up her deuces. SMH

BTW, isn’t the dad the same one who has his kids washing and cleaning his van for him in another commercial?

8 May 2010