Change Clothes

West Elm Mobile

Instead of going with an app (which I applaud), West Elm went the m-commerce route and made a site that’s easily read on both iPhone and Android. I’ll have to have someone test on BlackBerry to see if it translates on that browser as well also. It makes sense to go this route though, when all you want is for people to be able to see your product and then buy it. 

And considering West Elm has great product, well… The mobile site speaks for itself. Not sure how many people think about shopping for furniture on the go, but I know I will be.